Finance and  Administration

The Master Plan

The Master Plan

Vision, Values and Goals

Winston Salem and State University sees itself as a student-centered institution that encourages collaborative and interactive learning. Their motto is:

"…enter to learn, depart to serve…"

The institution values and wishes to preserve:

  • Its focus as an institution oriented towards educational service.
  • Its beautifully maintained campus
  • Its historical background as a Black institution
  • Following are the goals that are key to the development of this Master Plan:
  • To provide a physical environment that supports being nationally known for quality of programs and for being a technology oriented liberal arts institution.
  • To grow the Graduate Programs and the Research
  • To provide guidelines for an architecture that is contextual
  • To maintain a 'village like' environment
  • To provide space for intramurals, recreation and sports
  • To address the housing needs
  • To provide adequate parking

Physical Setting

Winston-Salem State University is located 1.5 miles outside of downtown Winston-Salem. The campus is positioned on top of a hill overlooking Business 40 and U.S. 52.

The site sits in what was part of Columbian Heights, one of the three original neighborhoods of professional African-Americans in the city. The plat was developed by Jacob Ludlow, the city engineer, following a grid pattern. Elements of that original grid are still present on campus and contribute to the 'village' character of the main campus.

Today, the campus has approximately 1.1 million gross square feet of space on approximately 94 acres. It is bound on the north by the railroad tracks, on the east and south by a stream and on the west by the highway. Martin Luther King Drive crosses the site, starting at the northwest corner, traveling south and eventually curving to the southeastern side of campus. In doing so, it becomes an artificial boundary for the campus. One of the opportunities of this master plan is to minimize this effect.

The condition of infrastructure on this site varies. Some utilities such as power and telephone have lines that are in good condition and can meet unlimited future need. Others such as sewer have existing lines which are deteriorating and may need further study to upgrade.

Future Growth

This institution is looking at an aggressive growth projection of approximately 60% from 1999 to 2010. The general breakdown by head count population is as follows:

1999 2010
Students 2781 4486
Faculty 181 277
Staff 352 596

These numbers include the growth of existing programs, as well as the addition of the following programs.

  • The Computer Science Certificate
  • The Computer Science Graduate Program
  • Social Work
  • Masters of Business Administration
  • Rehabilitation Studies
  • Community Health
  • Environmental Health
  • Healthcare Administration
  • Nursing Graduate Program
  • Occupational Therapy Graduate Program
  • Physical Therapy Graduate Program
  • Pharmacy
  • Radiology

The impact of this on parking and housing is projected to be as follows:

1999  2010
Housing 1228  1974**
Parking 1290 2243
Based on the projected growth of faculty and staff, the Level One Analysis identified the following needs:
  • Over 35,000 ASF of Office Space
  • Approximately 1,200 ASF of Library Space
  • A combined total of almost 100,000 ASF of General and Support Space (mainly student services and storage space.)
  • Approximately 230,000 ASF of new Residential Space **
  • 66,000 ASF Student Activities Center

** This is the final Total NET number of beds. Since some of the existing units will be reconfigured, there will be an actual loss of existing beds. Thus the total number of new beds includes the replacement of some existing beds.

The projected growth of need square footage is as follows:

Total Assignable Area 678,257
Total Gross Area 1,068,565 1,813,059
Of the several projects identified in the Implementation section of the Master Plan, the following list identifies the main projects, in order of priority:
  • Student Activities Center
  • Student Housing
  • The School of Education Building
  • Purchase and Renovation of Civitan Park
  • The Fine Arts District
  • New Administration Building

Planning Principles

The following principles guided the process and organized the solution:

  • Transform MLK Jr. Drive into a pedestrian oriented street - Strategies to accomplish this include reducing the number of traffic lanes by introducing street parking, bike lanes and a median; and creating activities along the street by lining it with buildings.
  • Create a sense of place(s) - The overall strategy to accomplish this is to create internal quadrangles throughout the campus. This particular strategy is focused on the new housing.
  • Create a sense of arrival - By providing a strong roundabout at the intersection of Stadium Drive and MLK Jr. Drive and landscaping other entrances, one is able to celebrate arriving on campus.
  • Integrate growth toward the South - This new zone will be used for housing and recreation fields that can be shared with others.
  • Create a strong east/west axis through campus turning the existing Bank Street into a pedestrian mall lined with trees. The campus will develop a strong visual corridor connecting the main entrance (west) to the Education Building (east).

Back to Campus Master Plan

Winston-Salem State University

601 S. Martin Luther King Jr. Drive

Winston-Salem, NC 27110

Phone: (336) 750-2000

Copyright © 2013 Winston-Salem State University