Winston-Salem State University

Office of Integrated Marketing Communications

The Office of Integrated Marketing Communications is responsible for leading the overall integrated marketing communications programs for Winston-Salem State University and strengthening the university’s visibility and brand to both external and internal constituents. IMC is responsible for a diverse portfolio of services and responsibilities including:

• Maintaining the integrity of the university brand and championing
   its growth and significance among key internal constituencies.
• Positioning WSSU for greater visibility through various marketing
   and communications platforms including media relations, advertising
   and media, print and online publications, collateral,
   interactive/digital marketing, and social media channels.
• Managing media relations, marketing, promotion, social media and
   advertising activities university-wide.
• Facilitating relationships with academic and administrative units
   to ensure relevance, consistency and accountability.
• Providing strategic and thought leadership to develop specialized
   marketing programs and initiatives and to explore new opportunities.
• Identifying opportunities to enhance work flow and maximize resources.

Departments in IMC

Winston-Salem State University

601 S. Martin Luther King Jr. Drive

Winston-Salem, NC 27110

Phone: (336) 750-2000



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