College of Arts and Sciences

Mass Communications

The Department of Mass Communications offers Bachelor of Arts degree programs in Mass Communications with a choice of either Journalism or Electronic Media learning tracks to prepare students for careers in journalism and broadcasting. Students gain "real world" experience working in the department-run WSNC 90.5 FM National Public Radio station, RAM-TV21 student television station, and The News Argus campus newspaper.

MISSION 

The purpose of the Department of Mass Communications is to provide a program of study in the theoretical and practical dimensions of mass communications â?? electronic media and journalism. Students also have opportunities to apply their education in campus, community and commercial media, as well as to prepare for advanced studies. While a minor is not required, students are encouraged to select another course of study for a minor program.

GOALS

The Mass Communications curriculum is designed to accomplish the following:

  1. To educate and train men and women for mass communications and related professions.
  2. To provide practical experience to supplement classroom instruction.
  3. To train students to design and produce media content.
  4. To encourage student participation in community service by producing content for WSNC 90.5 FM, RAM-TV21, The News Argus, and community-based media agencies.
  5. To develop a professional relationship with media entities and place student interns.

ADMISSION

In compliance with university policy, a student can be admitted to the Department of Mass Communications following successful completion of the general education requirements. Departmental admission requirements include the following:

  • Complete general studies requirements and execute the proper forms.
  • Attain at least a 2.5 cumulative grade point average.
  • Achieve grades of C or better in Fundamentals of Speech, Freshman Comp I and II, and all MCM courses taken at the sophomore level.

DEGREE REQUIREMENTS

The Bachelor of Arts degree requires successful completion of a minimum of 120 semester hours with an overall grade point average of at least 2.0 and at least a 2.5 average in mass communications courses. Degree candidates must have 12 credit hours in a foreign language at the elementary and intermediate foreign language. Students must achieve a grade of "C" or better in all Mass Communications courses. Core courses include: MCM 2325, Intro/Mass Communications, MCM 3301, Law & Ethics/Mass Communications, MCM 3305, Mass Media Management and MCM 4321, International Communications.

The department requires the students to take a minimum of 80 semester credit hours outside the department. A minimum of these 65 semester credit hours must be taken outside the department in the liberal arts and sciences.

Students must take at least 40 semester hours of courses in the upper division, 12 of which must be in mass communications. Students must achieve a grade of "C" or better in all Mass Communications courses.

STUDENT LEARNING OUTCOMES

All Mass Communications graduates should able to demonstrate the following:

  1. Understand and apply the principles and laws of freedom of speech and press, including the right to dissent, to monitor and criticize power, and to assemble and petition for redress of grievances.
  2. Demonstrate an understanding of the history and role of professionals and institutions in shaping communications.
  3. Demonstrate an understanding of the diversity of groups in a global society in relationship to communications.
  4. Understand concepts and apply theories in the use and presentation of images and information.
  5. Demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness and diversity.
  6. Think critically, creatively and independently.
  7. Conduct research and evaluate information by methods appropriate to the communications professions in which they work.
  8. Write correctly and clearly in forms and styles appropriate for the communications professions, audiences, and purposes they serve.
  9. Critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness.
  10. Apply basic numerical and statistical concepts.
  11. Apply tools and technologies appropriate for the communications professions in which they work.

Winston-Salem State University

601 S. Martin Luther King Jr. Drive

Winston-Salem, NC 27110

Phone: (336) 750-2000



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