Bachelor of Science in Marketing
Our department prepares marketing majors to have rewarding marketing careers in both for-profit and not-for-profit organizational settings. Marketing majors receive training to be successful in such diverse fields like advertising, sales management, retailing, marketing research, e-marketing, distribution, buyer behavior and global marketing. Our marketing curriculum infuses research and communication skills, an international perspective, and socio-ethical implications of marketing decisions throughout the program. Marketing majors receive a highly focused marketing education, one which is firmly based on creating a solid foundation with marketing fundamentals while keeping abreast of the latest developments in the field. Marketing majors are strongly encouraged to participate in internships that augment class room theory with application oriented real-world skills.