Bachelor of Science in Motorsport Management - Course Descriptions
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MSM 1301 Introduction to Motorsport Management
This course provides an overview of the motorsports industry. Topics include the historical perspectives of motorsport, racing classifications and their governing bodies, economic impacts, and career opportunities within motorsport. Industry-specific literature will be examined as well as professional organizations within motorsport.
MSM 2301 Practica in Motorsport
This course is an experiential learning module that will occur at a motorsport venue such as a racetrack, a governing organization such as NASCAR, or a race team organization. Under the direction of an on-site supervisor and university faculty member, students will complete 100 hours of experiential learning at that particular site. Policies and procedures for this experience are found in the Motorsport Management Practica Handbook.
MSM 2302 Technical Aspects of Motorsport
This course is designed to provide basic knowledge of the technical aspects of motorsports. Topics include terminology specific to the motorsport industry, component parts of racing machines, auto part and chassis fabrication, as well as engine design and function. Aspects of racecar set-up and principles of aerodynamics will also be examined.
MSM 2303 Motorsport Governance
This course will examine the organizational structure of the various sanctioning bodies within the motorsport industry. Policies and procedures of the major governing bodies will be examined in depth. Historical aspects, as well as future trends within motorsport governance will also be a focal point of study.
MSM 2304 Public Relations and Mass Media in Motorsport
This course will provide a framework for understanding the connection between the informational and commercial sides of motorsports information management. Emphasis will be placed on allowing motorsport managers to acquire and refine effective ways of communicating, both internally and externally, with all their constituencies.
MSM 3301 Sponsorship in Motorsport
This course is designed to provide students with comprehensive coverage of many traditional and innovative revenue acquisition and management methods available to motorsport organizations. Corporate sponsorship trends for facility and event naming rights, as well as sponsorship development for individual race teams will be examined. Historical aspects of motorsport sponsorship as well as current and future trends will be examined.
MSM 3302 Race Shop Management
This course is designed to provide students with comprehensive coverage of the numerous managerial aspects of managing a race team. Topics of study include motorsport vendor identification and awareness, the bidding and purchasing processes in motorsport, fan relations, retail opportunities, OSHA requirements related to motorsport, and technological aspects of shop management including "Exact Software."
MSM 3303 Facility Design and Crowd Management in Motorsport
This course is designed to provide students with both theoretical and applied knowledge and skills necessary to design and utilize motorsport facilities in a safe manner. Topics of study include race shop design and layout, and an examination of safety equipment required by drivers, pit crews, and emergency personnel both at events and within the home facility. Current legal issues related to motorsport facilities will be examined as well as methods of maintaining acceptable behaviors within spectator seating and parking areas.
MSM 3304 Hospitality Management in Motorsport
This course is designed to provide students with the knowledge and skills necessary to provide high quality hospitality events in conjunction with motorsport events. Topics of study include an examination of luxury seating options for motorsport venues, corporate suite opportunities and concerns, and race team member public appearances. Methods of enhancing the hospitality environment for sponsors such as product trials and demonstration platforms will also be examined.
MSM 4301 Operational Logistics in Motorsport
This course is designed to provide students with the knowledge and skills necessary to successfully address the many operational issues specific to motorsport. Topics to be discussed include securing travel arrangements for team members, organizational methods of preparing team haulers for racing events, show car logistics, arranging driver appearances, and team merchandise production and sales.
MSM 4302 Motorsport Management Seminar
This is a senior level course designed to examine current trends and issues within the motorsport industry. Students will be required to identify problems within various motorsport settings, as well as develop and articulate appropriate solutions. This course will involve field experiences within applied motorsport settings.
MSM 4303 Internship in Motorsport
This is the senior level capstone course. Students will participate in a semester-long experiential learning setting within their chosen motorsport concentration area. Policies and procedures for this experience are found in the Motorsport Management Internship Handbook.
