Students Enjoying the Spring

Mr. Kyu-soo Chung

 Kyu-soo Chung

Kyu-soo Chung

Assistant Professor

Office: Suite 206, Field House
Phone: 336-750-8913   
E-mail: chungk@wssu.edu  

Curriculum Vitae













Educational History

  • A.B.D. Sport Management, The University of Texas at Austin
    Master of Arts, Sport Administration, Central Michigan University, 2008
  • Master of Physical Education, Sport Marketing, Korea University, 2006
  • Bachelor of Physical Education, Physical Education, Korea University, 2004

Profile

Much of my research has been examining sensory stimuli present at motor sport events. I have been trying to capture the effects of sensory stimuli on event attendees' behavioral outcomes, mediated by such emotions as arousal or satisfaction. My goal is to provide motor sport organizations with managerial implications that can be leveraged to implement live event experiences that appeal to a diverse group of attendees.


Courses Taught

  • MSM 4302: Motorsport Management Seminar
  • MSM 2306: Principles and Practices of Motorsport Management  
  • MSM 2304: Public Relations and Mass Media in Motorsport

Selected Publications

  • Lee, S., Heere, B., & Chung, K.-S. (in press). Which makes us feel at home in stadium? The impact of our senses on our perception of the brand community. Sport Marketing Quarterly. 
  • Wang, C.-H., Li, L., Olusholar, J., Chung, K.-S., Ogura, T., & Heere, B. (2012). Social capital within sport participation systems: A multi-national inquiry. International Journal of Sport Management and Marketing, 12, 241-259.
  • Chung, K.-S., Ryu, D. S., & Kang, H. M. (2012). Sport participation and developing social capital: The case of South Korean adults. Korean Journal of Sociology of Sport, 25(3), 61-76.
  • Heere, B., Kim, C. Y., Yoshida, M., Nakamura, H., Ogura, T., Chung, K.-S., & Lim, S. Y. (2012). The impact of World Cup 2002 on the bilateral relationship between South Korea and Japan. Journal of Sport Management, 26, 127-142. 
  • Seo, W. J., Lee, S. W., Chung, K.-S., & Green, B. C. (2010). Korean immigrants' media use and acculturation in the U.S. Korean Journal of Sociology of Sport, 23(3), 99-129.

Awards

  • Lynn Wade McCraw Endowed Presidential Fellowship, 2013-2014, The University of Texas at Austin
  • Henderson Scholarship, 2011-2012, The University of Texas at Austin

Presentations

  • Chung, K.-S., Ryu, D. S., & Green, B. C. (2013). The effects of prior experiences on the perception of live sensory stimuli. 2013 North American Society of Sport Management Conference, Austin, TX, May 28-June 1.  
  • Lee, S., Heere, B., & Chung, K.-S. (2013). The impact of our senses on our perception of the brand community. 2013 North American Society of Sport Management Conference, Austin, TX, May 28-June 1.
  • Chung, K.-S., Ryu, D. S., Green, B. C., & Kang, H. M. (2012). An exploration of immigrant fathers' sport fatherhood in ethnic youth sport program. 2012 North American Society of Sport Management Conference, Seattle, WA, May 22-26.
  • Chung, K.-S., Ryu, D. S., Kang, H. M., & Lee, S. (2011). The application of experience economy to Formula One event attendees. The 11th Sport Marketing Association Annual Conference, Houston, TX, October 26-29.
  • Chung, K.-S., Lee, S., Green, B. C., Ryu, D. S., Kang, H. M., & Kim, B. H. (2011). The role of live sensory experiences in cultivating sport fanship. 2011 North American Society of Sport Management Conference, London (Canada), June 1-4.  
  • Lee, S., Lee, H., Green, B. C., & Chung, K.-S. (2011). The effects of liminality, communitas, and fan identification on spectator attendance. 2011 North American Society of Sport Management Conference, London (Canada), June 1-4.   
  • Chung, K.-S., Seo, W. J., Kim, C., Kang, H. M., & Ryu, D. S. (2010). The impact of acculturation and Confucianism on parental consumption decision in youth sport: An exploratory study among Korean immigrated parents in the U.S. The 10th Sport Marketing Association Annual Conference, New Orleans, LA, October 26-29. 

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Winston-Salem, NC 27110

Phone: (336) 750-2000



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