The Office of Integrated Marketing Communications supports WSSU's strategic marketing priorities:

  • Recruitment of undergraduate, transfer, and graduate students
  • Recruitment of high-quality faculty and staff
  • Fundraising and alumni engagement
  • Major institutional events
  • Publications, events, and materials aimed at the general public

If your project does not fall into the above priority areas, please take advantage of some of our self-service resources and templates.

IMC Project Lead Times

To best serve the university’s needs, please note the minimum required lead times for common projects. Lead times assume that content is ready at the time the project is submitted. If new content is required, additional lead time may be necessary.

Project Type Minimum Lead Time
Brochure 3 weeks
Email blast 2 weeks
Full IMC campaign 8-12 weeks
Graphics 2-3 weeks
Invitation 2 weeks
News release 2 weeks
Photography 2 weeks
Postcard 2 weeks
Publication 4-6 weeks
Signage 2 weeks
Social media post 1 week
Video 4-6 weeks
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