The Office of Integrated Marketing Communications supports WSSU's strategic marketing priorities:
- Recruitment of undergraduate, transfer, and graduate students
- Recruitment of high-quality faculty and staff
- Fundraising and alumni engagement
- Major institutional events
- Publications, events, and materials aimed at the general public
If your project does not fall into the above priority areas, please take advantage of some of our self-service resources and templates.
IMC Project Lead Times
To best serve the university’s needs, please note the minimum required lead times for common projects. Lead times assume that content is ready at the time the project is submitted. If new content is required, additional lead time may be necessary.
|Project Type||Minimum Lead Time|
|Email blast||2 weeks|
|Full IMC campaign||8-12 weeks|
|News release||2 weeks|
|Social media post||1 week|