Branding is the way in which an entity—whether it is a university or a shoe company—presents itself to the world over time. Branding is more than using a specific logo, color, or typeface. It is a consistent, yet evolving, set of elements that work together to create and maintain a desired emotional and intellectual connection with an audience.

Consistent branding goes beyond making the university’s materials more readily recognizable. Effective branding moves people. By communicating in a consistent, compelling manner, we can move potential students, faculty, alumni, business leaders and donors to understand, admire, and participate in the Winston-Salem State University experience.

Brand Frequently Asked Questions