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University identification is based on the recognition and correct use of three graphic elements that are the foundation of a coordinated system of visual representation. At Winston-Salem State University, these elements are:

  • Official seal
  • WSSU logo
  • Ram athletic symbol

Much of our identification is also transmitted through secondary elements, such as:

  • Use of the school colors
  • Standardized publication formats
  • Consistent typeface usage
  • Other techniques that support a systematic and unified approach to the presentation of WSSU to its various constituencies

How is the logo used?

The logo may be used in a wide variety of circumstances and media. In most cases, where it is appropriate to use an informal symbol or name to identify or promote the university, the logo should be used.

The logo is appropriately used on such materials as the following:

  • Promotional flyers, posters and brochures
  • Advertisements in the mass media
  • Name tags and placards
  • Signs and banners
  • Public service messages
  • News releases
  • Notebook and folder covers
  • Informal invitations

The logo reproduces well in a wide range of media, including screen printing, video display or print. By special permission, the logo may be adapted to a particular use. If you wish to use the logo for embroidery, please contact Sigrid Hall at halls@wssu.edu for guidance.

Identity Marks

The logos and graphic elements (trademark pending) in this section are the very essence of WSSU’s identity and branding program. Consistent and precise usage of the marks is mandatory. The WSSU logo should not be altered in any manner that is not described in this Style Guide. The size of the logo type in relation to the graphic must be in the same proportion as shown on this page if the logo is reduced or enlarged. The WSSU logo is available in three forms, as shown below. The WSSU logo should not be used within the same publication as the WSSU Ram.

General Guidelines

  • The university logo may not be altered or combined with any other mark or element.
  • A unit may use its name with the university's wordmark only as provided by Integrated Marketing Communications.
  • The use of taglines, icons or graphics as logos or in logos for university units is prohibited.
  • Use of university trademarks in print and electronic materials including email and social media must conform to brand requirements.

Prohibited Uses

Neither the name of the university nor any university trademark may be used in any way that states or implies endorsement of a commercial product or service, gives a false impression, is misleading, or could cause confusion regarding the university’s relationship with any person or entity. Statements that the university is a user or purchaser of a product or program are permitted if true.

Neither the name of the university nor any university trademark may be used in any manner that could adversely affect the university’s image or standing or would for any other reason be inappropriate for a public university. Such proscribed uses include, but are not limited to, the use of university trademarks in connection with alcoholic beverages, cigarettes or other tobacco products, sexually oriented products or services, religious products, political parties or organizations, gaming or games of chance, and firearms.

Previous University Logos (Do Not Use)

Always verify that the most current version of the WSSU logo is in use. Materials with older versions of the WSSU logo or Official Seal should be reproduced with the correct emblem to maintain a consistent brand image.

Does the university supply artwork for reproduction?

Yes. Artwork suitable for reproduction is available from the Office of Integrated Marketing and Communications. Please contact your staff liaison in the OIMC. Photocopies or printed images of these graphic elements that have been scanned or clipped from existing publications should not be used for reproduction purposes.

Digital files of the logo are available from the OIMC. Camera-ready art can also be supplied by this office. Please contact your staff liaison for assistance.

Do not crowd other graphic elements, such as type, near the logo.

Photocopies or images of the logo scanned or clipped from existing publications should not be used for reproduction purposes.