WSSU supports social media efforts and coordinates them through the Office of Integrated Marketing Communications. Individuals who manage social media channels on behalf of the university and employees who participate in social media channels must adhere to state and institutional policies and follow the standards and best practices presented in this section. Please become familiar with the guidelines. The goal is to help you use social media tools effectively, protect your personal and professional reputation, and enhance the image and efforts of the university.
IMC manages the university’s primary social media channels and provides guidance and support to departments/units that identify a need for more segmented channels. Departments/units are responsible for developing and maintaining their own sites, working closely with the Digital Communications Strategy Manager.
All departments/units must register their social media accounts with IMC. All social media accounts must be reviewed and approved for registration by IMC before they are publicized or used.
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