WSSU to roll out fierce new Ram logo

This August, Winston-Salem State University (WSSU) will unveil a fierce new mascot logo that pays tribute to the university’s past while establishing a bold and energized new look for the future. The new Ram head will roll out at Meet the Rams on Aug. 19. 

“I know our fans will be excited by the new look for the Ram,” said Director of Athletics Tonia Walker. “The new logo shows that Rams are fierce competitors and a force to be reckoned with.”

WSSU engaged Winston-Salem-based design firm One Hero Creative to create the new logo. The nearly year-long process included surveys of students and alumni and focus groups with students, alumni, student-athletes, coaches, and administrators. The final logo reflects the feedback and input from a broad swath of the campus community—and beyond.

The Ram head is used by the university’s athletics programs, on spirit gear, and as décor across campus.

“The development of the new Ram head was truly a collaborative effort,” said Jaime Hunt, the university’s chief communications officer. “We are so thrilled with the final product and cannot wait to share it with our students, faculty, staff, and alumni later this summer.”

Watch for more information about the roll out event.