WSSU’s marketing team wins Gold Medal award for digital marketing project
Winston-Salem State University’s Office of Integrated Marketing Communications (IMC) received a Gold Medal from the 11th Annual Education Digital Marketing Awards (EDMA) for its digital marketing efforts.
The EDMAs are an esteemed competition that recognizes excellence in educational websites, digital content, electronic communications, mobile media and social media. The award recognizes outstanding achievements in digital marketing within the education sector.
More than a thousand entries were received with 274 earning a Gold Medal.
WSSU was recognized for its institutional website update. IMC, in partnership with RNL, refreshed content on WSSU’s program pages to enhance search engine optimization (SEO).
SEO is increasingly vital in marketing and recruitment, particularly for academic program pages as students begin their college search. In the SEO project, IMC and RNL produced content for 50 admissions and academic program pages for WSSU to improve the university’s organic search rankings and to better connect prospective students with academic opportunities.
Colleges, universities and secondary schools from across the country submitted entries, and a panel of judges, consisting of education marketers, advertising creative directors, marketing and advertising professionals, evaluated the submissions and judged them on creativity, innovative content, message impact, technology application and marketing execution.
“The IMC team is committed to implementing the best marketing practices to recruit students to WSSU,” said Haley Gingles, chief marketing officer. “This SEO project incorporated key words into effective messaging that help to improve the index of our website in internet searches.”
“We are proud to be your partner, and that our collective efforts have received the highest level of recognition from the EDMA,” said Lori Cannistra, RNL senior client success director.
