Clay E. Harshaw
Position: Associate Professor Department: Human Performance & Sports Science
Contact Info
Office: Mobile: 336-750-2587 Email: harshawce@wssu.edu
Biography
Clay E. Harshaw is Associate Professor of Motorsport Management at Winston-Salem State University. He teaches courses in sponsorship, facility management, and marketing in the motorsports industry. Dr. Harshaw coordinates and supervises extensive field experiences of students majoring in motorsports management. Dr. Harshaw’s areas of interest for research are focused on business aspects of the motorsports industry including sponsorship, competitive balance, and fan experiences. He is currently the editor of the International Journal of Motorsports Management, an online, peer-reviewed academic journal dedicated to management and business research of the motorsports industry.
Educational Background
- Ed.D., 2009, University of North Carolina at Greensboro
- M.A., 1998, Appalachian State University
- B.S., 1987, Newberry College
Research and Project Interests
- Harshaw, C. E. (In press). It’s how much to go to the race? Developing a fan cost index for Monster Energy NASCAR Cup Series fans. Journal of Revenue Management and Pricing.
- Harshaw, C. E., Harshaw, C. C., and Chung, K. (2019). Justice for All? The Effect of Competitive Balance in NHRA Pro Stock Motorcycle Racing. International Journal of Motorsport Management, 7, Article 2.
- Harshaw, C. E., and Turner, E.T. (1999). Assessing the recognition of perimeter advertising signage by television viewers of NASCAR Winston Cup events. Sport Marketing Quarterly, 8 (4), 35-41.