Division of Strategic Communications
Administrative Structure
- Vice Chancellor for Strategic Communications
The Vice Chancellor for Strategic Communications and Chief Marketing Officer is responsible for the strategic management of the University’s overall public relations, internal communications, and reputation management activities. The position leads and develops the University’s external and internal communications, media relations, social media, brand vision, and supports efforts to attract the best students, to motivate alumni, parents, and donors, and to attract world-class faculty and staff. The position heightens a unified, transformative marketing strategy and implements a communications plan that informs and educates key constituents as potential investors and positions philanthropic efforts that support university goals.
The Vice Chancellor and Chief Marketing Officer provides strategic and proactive recommendations on policy and action steps in the management of opportunities, issues and crises affecting the university’s reputation and public image. This is accomplished through providing counsel to the Chancellor and other University senior officers and through direct oversight of various University offices including Creative Services, Communications and Media Relations, WSNC Radio Station, External/Government Relations, and Enrollment Communications.
- Office of Integrated Marketing Communications
The Office of Integrated Marketing Communications (IMC) team is an enthusiastic group of ambassadors for Winston-Salem State University and its brand. The goal of IMC is to positively influence the public's awareness and understanding of the university. IMC collaborates with campus partners to strengthen WSSU’s visibility and brand to internal and external constituents.
Links to IMC’s services are available on the provided university website include: branding, campus announcements, design and production, media relations and internal communications, photography, web and social media, videography, and writing and editing.
- WSNC 90.5
WSNC 90.5 FM began its first broadcast on May 2, 1983. We currently broadcast 24 hours a day, 7 days a week from a 10,000-watt tower located on the campus of Winston-Salem State University. Our coverage area includes Forsyth, Stokes, Davie, Davidson, Randolph, and Guilford Counties. Our format is jazz, including blues, R &B, gospel, and world music, plus National Public Radio News (NPR), Public Radio International (PRI) and public affairs programming.
The station’s General Manager is eager to engage WSSU’s departments to discuss academic programs, events, and other areas of interest.
- Government Relations
The Office of Government and Community Relations serves as the university’s primary liaison with community organizations as well as federal, state and local government officials and entities. Its mission is to continually demonstrate the value of Winston-Salem State University as an academic, research, and economic development leader and to facilitate collaborative efforts that benefit the community and the university.
All issues related to Government Relations should be managed through the Director of External Relations. This includes inviting politicians to campus and engaging with elected officials on behalf of the university.
Important Links
- Project Intake Form – use this form to begin the process of requesting marketing support. New projects are approved through OIMC in consultation with the corresponding Dean.
- University Brand - the university’s branding resources and how to use them are available through the University Branding website.
- University Website Updates - Requests for updates to the university website are managed through the RAMSupport ticket system.
- Social Media - There are guidelines in place for university-affiliated social media pages that include policies and procedures. OIMC has also established Social Media Meet-Ups on 3rd Thursdays to discuss best practices. These are currently facilitated by Public Communication Specialist.